Ana Vasiljevic is a Serbian-born designer. She graduated and also finished Master’s degree in Fashion design/Contemporary clothing department at the Faculty of Fine arts (Belgrade University of Arts ). She also holds PhD in Theory of Arts (Faculty of Arts,University Donja Gorica) with the theme in sustainable fashion and cultural heritage. Since then she worked with few fashion labels in mass and high street production as a head designer also patiently developing her own label under her name since 2005. Ana was also co-working with famous and one of the oldest magazines in Ex Yugoslavia, “Bazar“ as an editor and stylist in the fashion and interior design section, doing styling for covers and editorials with celebrities from the country and abroad. She is also very active as a freelance stylist and costume designer (Finished freshman year at USA University/Theatre department) on commercials, music videos, and costume design projects. Her collections are shown at Belgrade and Serbian Fashion Week, Zagreb(Croatia), Montenegro, Uk(London), Spain, Paris Fashion Week, Sweden, and she is considered as one of the most respected designers in the region. Her designs are regular features of Bazar, Elle, Prestup, Cosmopolitan, Harpers Bazaar as well as numerous national and international publications. Since 2012, Ana became Head of the department for Fashion design at the Faculty of Digital Arts at Metropolitan University Belgrade and currently, she is engaged as an associate professor of fashion design subjects at UDG University, Montenegro on graduate and post graduate programs as well as a guest lecturer with several prestigious Spanish fashion schools. Ana is also a lecturer and founder of the FashionLinkNow educational platform (first online educational platform in the fashion design field within the ex Yugoslavian region) in the field of fashion sharing her great experience and knowledge with the international community.
“Ana Vasiljevic“ Line is based on simplicity but still with good construction, accented on small details and draping deconstruction. Models go from romantic forms to geometry constructed pieces mixing in a type of capsule collections. Kind of commercial and minimalistic pieces and approach to design but under it are very unique details and well constructed and authentic forms. Color choice is usually based on making a contrast between white, black, dark grey, and vibrant color details but her spring collections include interesting color blocking solutions in a more vibrant color palette way. Her VA infinity line is 100% devoted to sustaianable pieces based on recycle, reuse and upcycling process.